Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The headquarters of the company are as follows: the head office in London, UK and the incorporated in Sweden. The research and development teams are not present only in the UK, but in Germany, Sweden, Japan, Pakistan, India and the US.
The market success recipe for Sony Ericsson mobiles came from the huge experience in communications specific to Ericsson and the highly advanced technologies powered by Sony. As a result both companies ceased making their own mobile phones. Due to their policy and seriousness, by 2008, the company had turned into the fifth largest manufacturer of mobile phones in the world. Sony Ericsson comes after companies like Motorola, LG, Nokia and Samsung. Sony Ericsson’s sales of products very much increased after the launch on the market of the Walkman and Cyner-shot series.
Among the numerous Sony Ericsson’s products, we ought to count wireless voice devices, hi-tech accessories, mpbile music systems and many others besides phones alone. The company’s total profit of the overall sales reached the impressive figure of 73 million Euro in 2008. Plus, there were almost ten thousands people working for the corporation in July 2008 which pretty much tells something about the extent and importance of the business. Sony corporation has 50% of the company with the other half belonging to Ericsson AB.
As mentioned above, Sony Ericsson started being incredibly successful with cyber-shot and Walkman collections. In 2005, on March 1, the company released the K750i incorporating a 2 megapixel camera and its platform mate the W800i, the first in the highly successful Walkman phones. The great feature about this phone was the possibility to play 30 hours of music according to the user’s will. In October 2005, the company launched the P990, the first mobile phone based on UIQ 3. The other successful achievement that Sony Ericsson fulfilled was the Cyber-shot brand, launched in 2005 by the K750.
This was one of the most popular Sony Ericsson phones. Back then, the memory card space was very innovative, which would explain the success. The difference between the Walkman and the Cyber-shot resides in the media viewing features and cameras which is higher in the Cyber-shot. Sony Ericsson has further developed five of the largest categories of products : the Walkman-branded W series music phones, the Cyber-shot mobiles, the BRAVIA-branded line of phones, the UIQ smart phone line of mobiles, and the Xperia range of cellulars.
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